Relevance is defined in terms of pertinent to matter at hand, appropriateness to the users needs and capable of making a difference in decision making. Staying relevant is indeed best assurance for guaranteeing survival. Need for sustaining relevance and threats to relevance are obvious, especially when pointed out. But still we see irrelevance eating out organizations, brands, technologies, products and experts all around. And in most of the cases, although the movement to irrelevance has been gradual, its realization has been sudden and often too late.
Measuring relevance of regular basis and picking signals early may help. So how do you measure relevance rightly, even if not necessarily quantitatively accurately? Financial Performance, present customer satisfaction index or order pipeline may not be right meausres.
Here are some initial thoughts around measuring relevance as a Consultant:
Type of Engagements: Advance booking of your time beyond present engagement is not sufficient to construe sustained relevance but business. Are you getting engagements with enhanced complexity, seeking greater innovation and creativity and by more demanding customers? Or order book is full by customers seeking similar advice and efficient reliable solution in their quest to catch-up fast.
Type of Competition: Consultant is known by the “Competition” he is is compared with. Often the early indication of loss or shift in uniqueness of position comes from change in the type and number of competitors one has.
Type of Praise: Who is praising you and for what? Most sought after praise comes from competition (in disguised form), and at the same time praise that is easiest to come by but with least business benefit (however most endearing) is from your own team.
What are other measures of Relevance that you believe help?